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Design Development

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Target Market

Target Market

She has a passion for both historical fashion and designers and enjoys filling her wardrobe with historical silhouettes. She doesn’t buy new clothes often, but when she does, she splurges on high quality garments. She especially does this when looking for evening wear.

 

She goes out on the town and attends events often enough to need one or two high-end pieces in her wardrobe. When looking for evening wear, she looks for something high quality and on the modest side. She also looks for garments that have heavy historical influence.

Customer Profile

Customer Profile and Competitors

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Survey

Qualtrics Survey

We were tasked with creating a survey to gain demographic and psychographic information on our proposed target markets. Below are some of the more interesting questions.

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Pantone P 52-5 c

Pantone 5527c

Pantone 2177c

Pantone 2458c

Pantone 2458c

Color Palette
Branding

Branding

The gingko has a very special place in my heart. It was the favorite tree of my late mother, and I wanted to make it a motif throughout my collection. Art nouveau themes also place a large role into my designs. The logo is inspired by art nouveau motifs while also including the gingko. The name I chose is Skelton Mercantile which allows me to expand my brand into other niches besides clothing. The tags lay flat to meet the survey participants' needs of no free hanging fabric.  

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Original Sketches

Original Sketches
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